Plans and limits
Optivo has three plans: Free, Advance and Professional.
| Free | Advance | Professional | |
|---|---|---|---|
| Monthly | $0 | $9.99 | $19.99 |
| Yearly | — | $95.90 | $191.90 |
| Option sets | 1 | 10 | Unlimited |
| Product assignments | 5 | 100 | Unlimited |
Prices are in USD; Shopify converts at checkout.
What each plan includes
Section titled “What each plan includes”Free — basic features for new stores
Section titled “Free — basic features for new stores”- Core product option types
- Text box, number, dropdown and checkbox
- Options never create product variants
- Option details on the cart line
- Email support
Advance — sell smarter and grow faster
Section titled “Advance — sell smarter and grow faster”- Everything in Free
- Advanced and styled option types
- Date picker, image swatch, color swatch
- Advanced pricing and tooltips
- 200 orders/month
Professional — built for high-volume stores
Section titled “Professional — built for high-volume stores”- Everything in Free and Advance
- Unlimited product option sets
- Up to 10 option styling themes
- Live previews for product options
- Custom CSS and HTML sections
- Unlimited designs and support
Option types by plan
Section titled “Option types by plan”Of the 20 option types, twelve are on every plan including Free.
| Plan | Adds |
|---|---|
| Free | Text field, Text area, Number, Custom field, Slider, Yes/no checkbox, Radio buttons, Dropdown, Checkbox, Heading, Paragraph, Divider |
| Advance | Date, Date and time, Color swatch, Image swatch — the last two in both single and multiple selection |
| Professional | HTML |
File upload is not available on any plan yet. It appears in the picker marked Coming soon; see File upload.
The gate applies when you add, never when you sell
Section titled “The gate applies when you add, never when you sell”This is the part worth understanding before you change plan.
A plan is checked at the moment you add an option. It is never checked when the storefront renders one, and never when checkout prices one.
So if you downgrade from Advance to Free, every colour swatch you already built keeps rendering, keeps being selectable, and keeps earning its surcharge. You simply cannot add another one. Nothing you have sold stops working because of a plan change.
What counts as an assignment
Section titled “What counts as an assignment”One assignment is one rule attaching a set to products — this collection, this tag, this product. A tag assignment covering 400 products is one assignment, not 400.
A broad assignment is therefore an efficient way to stay inside a plan’s limits, as well as being less work to maintain. See Assigning to products.
Changing plan
Section titled “Changing plan”Manage your subscription from the Plan page in the app. Shopify handles the billing, and charges appear on your regular Shopify invoice.
Annual billing is available on both paid plans and saves 20%: $95.90 a year against $119.88 billed monthly on Advance, and $191.90 against $239.88 on Professional.
If you exceed a limit
Section titled “If you exceed a limit”Existing option sets keep working and your storefront is unaffected. You will be unable to create new sets or assignments until you are back within the limit or move up a plan.
Downgrading deletes nothing. Sets beyond the new limit stay in place; you simply cannot add more.